Develop businesses strategically, drive innovation and shape the future
Part-Time
Strategic Business & Innovation
Develop the skills that help organisations succeed in a dynamic business environment. New technologies, global markets and rising expectations require strategic thinking, innovative strength and the ability to manage change.
In the Strategic Business & Innovation course, You learn how to position organisations for the future, implement innovations successfully and create sustainable competitive advantages. At the same time, You benefit from exchanging ideas with professionals and leaders while expanding Your professional network.
Register now – no strings attached!
At a glance
Why take this course?
Develop businesses strategically
Identify market opportunities early and develop strategies for sustainable growth.
Implement innovation successfully
Learn how to shape change actively and position organisations for the future.
Build future skills
Strengthen Your skills in leadership, innovation, customer focus and evidence based decision making.
Module overview
The four modules combine current management methods with practical knowledge. They prepare You to lead organisations successfully through change and competition.
1
Strategic Management
Position organisations strategically and create sustainable competitive advantages
This module provides a foundation in strategic management. It shows how organisations can identify opportunities, make informed decisions and position themselves for long-term success.
Key topics:
- Fundamentals of strategic management
- Analysis of markets, competition and the business environment
- Strategic decision-making and strategy implementation
- Business model thinking and development of future-ready business models
- Strategic success factors and competitive advantages
2
Future-Oriented Commercial & Customer Experience Strategies
Use customer focus as the foundation for sustainable growth
This module shows how organisations can achieve long-term success through customer-focused strategies, innovative business approaches and positive customer experiences.
Key topics:
- Customer experience and customer centricity
- Analysis of customer needs and market opportunities
- Development of value propositions and customer-focused solutions
- Growth strategies and commercial development
- Development of sustainable customer relationships
3
Innovation, Intra-/Entrepreneurship & Change
Develop innovations and manage change successfully
This module provides the skills to promote innovation systematically, develop entrepreneurial thinking and actively support change processes.
Key topics:
- Innovation management and innovation processes
- Entrepreneurial mindset and intrapreneurship
- Development and evaluation of new business ideas
- Change management and organisational development
- Development of an organisational culture that fosters innovation
4
Sustainability & Corporate Social Responsibility
Use sustainability as a strategic success factor
This module shows how organisations can combine environmental, social and economic responsibility while integrating sustainability into their strategic direction.
Key topics:
- Fundamentals of sustainability management
- Corporate social responsibility and responsible management
- ESG criteria and sustainable business strategies
- Stakeholder management and social responsibility
- Ethical decision-making in management
In the virtual Info-Session, You can get to know us personally. We will introduce the course “Strategic Business & Innovation” and answer Your questions. We look forward to meeting You!
Who is this certificate course for?
The Strategic Business & Innovation certificate course is designed for:
- Professionals with development and leadership ambitions
- Emerging leaders, team leaders and project managers
- Professionals responsible for innovation and transformation
- Professionals working in strategy and business development
- Entrepreneurs
- Candidates considering an MBA in the future
From certificate course to MBA
The Strategic Business & Innovation certificate course is part of Kempten Business School’s modular continuing education concept.
Successfully completed modules may generally be transferred if You later enrol in the MBA International Business Management & Leadership. This gives You the flexibility to shape Your learning journey and work towards a full MBA degree step by step.
Application
Admission requirements
ADMISSION REQUIREMENTS
To be admitted to the Strategic Business & Innovation course, You should meet one of the following requirements:
• completed university degree or equivalent qualification
• sufficient English language skills for classes and examinations conducted in English
Professional experience is recommended. Applicants with different qualifications will be assessed individually.
Applicationsunterlagen
Please have the following documents ready for Your application:
- A concise CV
- Copy of Your academic degree certificate
- Proof of professional experienceif available
- Proof of English language skills at B2 level, for example TOEFL, IELTS or an equivalent certificate
FAQ
When is the application deadline?
The application deadline is 15 December 2026. We recommend applying early because places are limited. Applications received by this date will be considered in the regular selection process.
Applicationsfrist verpasst?
Contact us to find out whether a place is still available.
What is an Info-Session?
In an Info-Session, You receive a concise overview of the course content, schedule and learning formats. You will also meet the team and can ask Your questions directly. The session is convenient, online and without obligation.
(You will receive the Zoom link after registering)
Are the modules part of the MBA?
Yes, all modules come directly from the MBA International Business Management & Leadership.
Can I transfer the credits to the MBA later?
Yes, the modules may generally be transferred to the MBA.
What does “Blended Learning” mean?
Blended learning combines in person sessions with digital learning phases. You attend selected modules on site and complete additional content flexibly online. This gives You personal interaction and the freedom to learn at a time that suits You. It is ideal for part time professional development.
What does “Part time” mean?
Part time means that You can complete Your professional development flexibly alongside Your job. The modules are designed to fit well with Your professional and personal commitments.
What are the admission requirements?
To take part, You should have a completed university degree or an equivalent qualification. You can find the specific requirements here.
Where can I find the study and examination regulations?
Kempten University of Applied Sciences provides all study and examination regulations in one central location. You can find all versions and amendments here.
Contact
For questions about the part time course, please contact our Programme Manager:
Astrid Menzl