As part of a strategic refocus, the Professional School of Business & Technology is turning into Kempten Business School (KBS) – unveiling its new image, fresh formats and broad range of offers. A new website and logo round off the relaunch.
Kempten Business School
Focusing firmly on agile formats and future skills, the relaunch reflects the communicative and strategic repositioning and strengths of the professional development provider at Kempten University of Applied Sciences. “Relaunching the logo, website and name highlights our thematic and strategic refocus as a cutting-edge professional development provider. We are expanding our programme with digital and easily accessible elements to offer application-focused and cutting-edge teaching and learning in agile formats. Our aim is to address a broad target group that is keen to experience the future of learning and continuously gain fresh inspiration. As Kempten Business School, we will now also project this evolutionary development to the outside world,” explains Professor Katrin Winkler, Co‑Director of Kempten Business School.
The relaunch will not in any way affect how existing degree programmes are organised, ensuring seamless continuity. Moving forward, the aim is to expand the range of certificate courses on offer – focusing on technology (e.g. automation engineering and robotics), leadership (e.g. women in leadership) and organisation (e.g. change management and managing hybrid teams).
The New Website
The new website has a sleek and contemporary look coupled with a clear and user-friendly structure at www.kempten-business-school.de. Based on state-of-the-art technology, it boasts fast loading on mobile devices, a clear, appealing structure, and enhanced search engine compatibility, to name just a few priorities during the relaunch.
“The new website is designed to act as a cornerstone of our communications strategy alongside our social media activities. As a provider of academic professional development at Kempten University of Applied Sciences, we want to teach the practically focused knowledge and skills that will equip our students to actively shape the future and master challenges. The new image underlines our unique identity and will appeal to many future students,” confirms Professor Michael Lenke, Co‑Director of Kempten Business School.